I had used Toppik to hide my thinning hair for about 2 years. It did the job, but I was never totally happy with the final results. Recently saw an ad for HairLuxe and thought I would give it a try. And I haven’t used Toppik since. I feel the product looks MUCH more natural than Toppik and the price is very reasonable. I don’t rinse the product out everyday, but I do touch it up. I would say a typical jar lasts me about 35-40 days. It’s messy the first few times you apply it, but once you get the hang of it, it’s very easy to apply.